Lead Generation is a strategy focused on attracting potential customers ready for the sales department. Previously, this attraction was done through traditional advertising, the company’s presence at events and fairs, and through direct impulse techniques.
Nowadays, the Internet boom, the growth of the online public, and the relevance of digital channels make it necessary to redirect the traditional techniques of lead generation to the digital era. It is essential that companies apply various tactics to achieve a sustained increase in online conversions.
5 Best Lead Generation Techniques in the 2.0 World
- Improving SEO
Using Search Engine Optimization (SEO) techniques, you will be able to boost your positioning before an organic search. It is essential to be in the first places since 95% of clicks to access content is concentrated on the first page of results. If you have a local business, you must additionally apply Local SEO techniques.
One of the vital aspects to achieve better positioning is the review of current and potential keywords. Optimizing SEO is an Inbound Marketing technique that will allow you to increase traffic to your website and achieve more qualified leads.
- Landing Pages
A landing page is a hook-in page to attract customers to your marketing funnel. The interest for users to access your landing page is that you offer or show them something that they need or are interested in.
In the landing, the users will get what they were looking for (an ebook, a whitepaper, a demo, a visit) but in return will leave their contact details so you can apply your other marketing techniques.
An enriched, updated and useful content for the user that you post on your website will always attract the attention. The intention of developing the blog is to achieve authority in your industry through quality content.
This will allow you to influence the buying decisions of your followers. It will also make you a referent in the matter, which will promote that others link your writings, while you gain relevance. If you wish to make an outstanding lead generation in Houston TX contact us; at LeaderShield we will be happy to advise you.
Online conferences are an excellent source of qualified leads. Also, making a quality conference that generates interest in your fan community does not require significant investments. This is a unique platform to involve leads with the company, through the discussion of topics of interest between the speaker and the user. Also, what your users have to say is an excellent source of information that will allow you to refine your impulse and sales tactics.
- Current Clients
Empowering your existing customer base is an ideal source of new prospects. They have already tested your products or services, know their quality and have the experience and authority to recommend you to other users. The lead will be more open to listening to those suggestions since it does not come directly from the brand; it will not consider it as a direct intention to sell something to them.
Are You Ready to Take Your Business to the Next Level?
If you want to give an exponential boost to your sales through lead generation in Houston TX, LeaderShield is your best choice. Let our team of Inbound Marketing experts analyze your business, and present you a strategic plan that will attract the best customers interested in the excellent products you offer. It’s time for your business to shine like a rockstar, and we’ll be your best support to make it happen. Contact us.