Video Brochures for Conventions and Trade Shows

The days of lugging heavy boxes of traditional paper brochures into conventions and trade shows are coming to and end, thanks to innovative and impressive Video Brochures!  With today’s technology, there is no need to spend thousands of dollars on boxes of paper brochures to pass out at conventions and trade shows only to find them in the trash or left behind on a table somewhere. In fact, according to The Global Association of the Exhibition Industry, 65 percent of all paper-copy materials that are distributed at conventions end up in trash cans [1].

Video brochures haven’t wholly replaced hard copies brochures, but the amount that are printed and carried to trade shows has been pared down significantly. Not only does this save money, but it also helps eliminate that feeling of loss and disappointment that one feels when they see all of their brochures in the trash. Video brochures have revolutionized the way brochures are distributed and viewed at trade shows and conventions.

It is a fact that human recollection is heightened when there is a combination of audio and visual, which makes video brochures one of the best ways to market your product or business at a convention or trade show. Also, they are straightforward for the potential customer/viewer to use; all they have to do is open the cover, and the presentation begins.

If the video brochure is given to the client to take with them, analytics show that viewers regularly share them with co-workers and decision-makers. It has also been found that recipients feel like video brochures are high tech, premium quality items and are therefore less likely to throw them away like business cards or other paper advertising.

 

Video brochures are reloadable, which means that the content can be changed quickly and at any time without new brochures having to be created. The batteries are rechargeable, and there is not a need for an internet connection, which makes them extremely convenient. Video brochures come in all shapes and sizes and can be customized to fit any specific requirements. Video brochures are also extremely user-friendly and can handle most video formats, like MP4, MOV and AVI, and come in several screen sizes and various resolutions including SD, HD and IPS HD.

Video brochures can be used as presentation tools at trade shows and conventions, as explained above. They can also be mailed to customers or clients, given as gifts to potential clients, and used as a follow-up tool after an event. Having so many uses and the ability to re-use video brochures by uploading new videos make them the future in presentation materials.

Reference:

[1] https://www.exhibitoronline.com/topics/article.asp?ID=1789